Field guide
Comparing three brands
See how three franchise brands compare on numbers, hours, and working style before you decide to commit. Side-by-side checks keep your shortlist practical and focused.
Why buyers need a side-by-side check
When you look at franchise opportunities, it is easy to be swept up by polished presentations and bold revenue claims. Many buyers try to compare brands on their own, only to find that the most important questions go unanswered until late in the process.
The real challenge is that every franchise promises support and growth, but differences in fees, opening capital, labour needs and support can be hidden in the fine print. Without a direct comparison, buyers risk missing gaps in territory, working capital or what it takes to run the outlet day to day.
What we have learned from fieldwork
The most practical buyers focus on three options that make sense for their budget, hours and territory. The Consumer Protection Act requires every franchise agreement to be in writing and signed, and it must state on the first page that the franchisee can cancel the agreement without cost or penalty by giving written notice within 10 business days after signing. Reviewing three franchise options side by side helps you see which offers genuine options beyond appearances.
Have an attorney review the full franchise agreement for legal risks and compliance before confirming your commitment. Every franchisor must give you a full disclosure document at least 14 days before signing, with details on outlet numbers, solvency and support. In sectors like food or childcare, you also need to look at local permit and health rules before you sign. Your profits are influenced by wage rates, the current minimum wage of R30.23 per ordinary hour, and the number of staff needed for cleaning and work on public holidays. FASA's code of ethics sets standards for professional conduct among its members, and your decision should take into account financial performance and costs.
A buyer story from our field guides
One Gauteng buyer brought us three retail food options, one in Sandton, one in Bedfordview, and one in Menlyn. She had disclosure documents from each, but the numbers were presented in different formats and made different claims about support.
Using our Numbers & Notes pack, she could see which brand’s royalty fee actually stayed fixed for the first year and which one required higher working capital up front. The format helped her discuss the options with her accountant and made her next meeting with each franchisor more direct.
Steps to compare three brands
A side-by-side check works best when you use the same scorecard for each franchise, focusing on what will affect you locally. Bring the same questions to each brand so you do not miss any gaps.
- Gather current disclosure documents from the franchisor, including those signed by an authorised officer, in addition to any marketing information
- Check upfront and ongoing fees, plus working capital needed
- Compare hours required from you as operator
- Review support, training, and what is included
- Ask about outlet performance, growth, closures and territory limits
- Check legal and permit essentials for your chosen location
When to send us your details
When you are weighing up three possible franchises and want help with figures or contract points, reach out. We work with your own shortlist and help you see which questions to ask next.
Only the numbers, criteria and regular hours are needed, not the franchise brand names. If you are missing key disclosures or want a fit check, we can walk you through our Numbers & Notes or Fit Finder steps in person at Sunnyrock HQ or any review bay.
Send your shortlist for review
Share your three franchise options. We will help you check the key differences and prepare questions for your next meeting or site visit.